[Sigia-l] The Time magazine person of the year is YOU

[Olly Wright]

Ironic, since pre-roll video has nothing going for it. I'm still  
being shown ads for products I don't want and couldn't buy even if I  
wanted to (such as hp servers, and at&t mobile phones), ads that are  
costing the advertisers money and making me dislike those brands, and  
dislike the site that is forcing me to watch them. Where is the  
wondrous web 2.0 video model? This surely can't be it.

At the very least show me ads for products I can actually buy (the  
site knows I'm not in the US), and given I'm always logged in and  
have used the site regularly for more than 5 years, maybe make some  
attempt to tailor the ads to products that I might actually want, or  
that are tailored to my 'lifestyle' and values. Since I've never ever  
clicked on a single sports article in 5 years, why are you showing me  
an ad with an American football theme?

Olly Wright

On WednesdayDec 20, at 8:36 PM, Ziya Oz wrote:

> Agency execs said 30-second pre-roll spots, which play before video  
> content,
> now cost from $25 to as much as $40 per 1,000 plays. That's a 25  
> percent
> increase in the past year, making it rival the cost to run the same  
> spot on
> many network programs, media execs say. And inventory on some high- 
> traffic
> video destinations is sometimes unavailable, according to buyers.