[Sigia-l] The Time magazine person of the year is YOU

[Skot Nelson]

Ziya Oz wrote:
> Olly Wright:
> 
>> The problem these media conglomerates appear to have is that these
>> 'you' based business models are going to break them in one way or
>> another, whichever way they turn. Damned if you do, damned if you don't.
> 
> That's precisely the irony I was referring to.

Nah. They have more money than god. They can transform themselves.

It will happen slowly, and over time...but they will transform themselves.

They already have to some extent -- weekly magazines that work in tandem 
with daily web sites, sometimes with personalization (and sometimes 
subscriber logins.)

Who do you think is going to be the first to take advantage of digital 
paper -- Time Warner or some small, independent publication that's just 
starting up.

My guess? Someone small will do something interesting that piques the 
attention of the mainstream media. Time will then copy it....not the 
first time, not the second time, but maybe by the third time they'll get 
it right. Maybe four.

Time as we know it will become Time as we will know it.