[Sigia-l] Information Architecture 3.0

[Ziya Oz]

Olly Wright:

> After all, if our clients can't figure out what all  our various job titles
> mean, why do we even need them?

How else can you sell books, seminars, reports, appearances, etc?

What else can you use your Illustrator if you're not going to use it to draw
an endless variety of Venn diagrams to explain all these titles?

What other excuse can you use to tell the whole world that a cosmic event
has occurred because you decided to change titles...again?

What other cheap medicine are you going to use to give you the same dosage
of preoccupation that title changing provides?

What better method is there to let you raise your hourly rate than telling
your client that you changed your title...again?

What other religious practice is there that lets you stay in tiptop
professional shape by defending your title against others?

And, really, ask yourself, wouldn't you feel inadequate to have on your
tombstone something as mundane as "Designer" when there are all these fancy
titles with many words?

Don't try to block the march of progress, stay the course!

Ziya
Nullius in Verba