[Sigia-l] Ajax vs. $$$

[Gino Zahnd]

I have seen several methods of dealing with this, usually based on the 
number of clicks during a session; every X clicks, serve a new ad. One 
example, I believe, is the Yahoo! Mail beta.

Another method is to use "fake" links, which make a request in the 
background onClick, technically count as a page view, and don't change the
experience for the person using the product.

Business models are definitely changing, and these issues are 
requiring ad-based businesses to innovate. While it isn't quite a science, 
I think there are plenty of ways to address these issues to product 
managers, or clients.

Gino
http://www.pushbuttonfor.org


On Tue, 29 Aug 2006, Dan Saffer wrote:

> There's nothing that says you can't use the power of Ajax for evil--I
> mean advertising--as well. :)
>
> One can easily see using an xmlhttprequest every minute or so to load
> a new ad onto a page. You can also imagine information entered on a
> page (like say a zip code) changing an ad on the page to reflect that.
>
> Dan