[Sigia-l] Summer Reading - User Behavior Drove Phone Design

[tOM Trottier]

Dear Katie,

So why did the phoneco choose a number button setup diametrically the opposite of calculators?

tOM

On Thursday, August 10, 2006 at 9:46,
Katie Ware <kcoleware at hotmail.com> wrote:

> Interesting article on phone design in the '50's, and how it led to
> features we see today. Check out how issues surrounding wrong
> numbers affected design. Warning - longish, but worth it.
> 
> "Idealized Design: How Bell Labs Imagined -- and Created -- the
> Telephone System of the Future In their book, Idealized Design: How
> to Solve Tomorrow's Crisis...Today (Wharton School Publishing),
> authors Russell L. Ackoff, Jason Magidson and Herbert J. Addison
> build upon a simple notion. They argue that, "the way to get to the
> best outcome is to imagine what the ideal solution would be and then
> work backward to where you are today."An excerpt, based on Ackoff's
> experience, shows how the process worked at Bell Labs in the 1950s.
> "
> 
> http://knowledge.wharton.upenn.edu/article.cfm?articleid=1540 


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