[Sigia-l] Doctors as Designers

[Samantha Bailey]

No idea how they do their card sorts, but judging by the post-its in
the picture, they're doing contextual inquiry.

sb

On 4/27/06, Listera <listera at rcn.com> wrote:
> ...the approach with the kiosk--rolling out unfinished ideas to patients--is
> something new. Last summer, Mayo opened SPARC, a clinical innovation lab
> that operates like a design shop and that specializes in the "patient
> experience." Doctors, nurses, and other staffers do what designers do: They
> interview, shadow, and observe customers (in this case, patients) to uncover
> their needs, brainstorm with abandon, and engage in rapid
> prototyping--hence, the paper kiosk.
>
> Despite its status as one of the best known and most respected medical
> facilities in the world, Mayo is wrestling with the same issues that
> designers routinely tackle: In an increasingly competitive field, how do you
> differentiate yourself? How do you generate fresh ideas and implement them
> in a timely fashion? And how do you make sure those ideas actually benefit
> customers?
>
> <http://www.fastcompany.com/magazine/104/sparc.html>
>
> It's gratifying to see the notion of Design elevated to a strategic level in
> a non-visual context, which is often the only plane where it will connect
> with those who drive the business. I wonder, though, how Mayo does their
> card sorts. :-)
>
> ----
> Ziya
>
> Usability >  Simplify the Solution
> Design >  Simplify the Problem
>
>
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--
Samantha Bailey | samantha at baileysorts.com | http://baileysorts.com