[Sigia-l] Seeking Best Practices: order for chaos

[Listera]

Eric Scheid:

> Similarly, that website might well have different sections for different
> markets and different service levels, yet they both get served by the same
> warehouse. Again, the front-end org structure gets translated via the
> website intermediary to the back-end org structure.

You are talking mostly about process/logistics/fulfillment/etc. I think this
thread is about organization/branding/user experience. To be more specific:
independent and perhaps competing units being shoehorned into a unified
brand via the website.

Instead of dealing with hypothetical cases I gave you two concrete examples:
TimeWarner's Pathfinder and Sony, two sprawling sites that have historically
failed to "unify" disjointed brands/units. Because in the end, "The Web site
of farming and rural living" and "In-depth articles and interactive
financial tools to help visitors manage their finances online" just don't
belong together, and neither do insurance and semi-conductor businesses.

It's 'synergistic' brochureware, not made for human consumption.

---- 
Ziya

Best Practices,
For when you've run out of your own ideas and context.