[Sigia-l] sub-groups in card sorts?

[Donna Maurer]

That's interesting.

All of my card sorts involve some sort of sub grouping. I always tell participants 
that they can look at their groups and make them into a broader group, or split them 
into smaller groups. It is often the most interesting part, as the step of figuring out what
the broader topics are is usually the most difficult. It is a bit of a no-brainer to identify 
what are effectively the basic-level groupings, an interesting challenge to identify 
broader and narrower than basic.

So I don't really get where you are coming from ;)

But, as you probably know, I don't go much for the statistical analysis method, 
and focus on the use-my-brain-to-identify-interesting-patterns method. In this method, 
there is no such thing as bias, there are just interesting
things to learn!

Donna 

PS - this message may come through twice. Webmail is doing strange things ;)


On 23 Sep 2005 at 12:11, Eric Scheid wrote:

> It's been suggested to me, by participants, that it might be useful to
> allow sub-groups in card sorts. I certainly can see the utility when
> it comes to pinning synonym terms together, but I'm wondering if the
> general use might be a self-defeating case? That is, since card
> sorting analysis is designed to generate a hierarchy as a result of
> examining the sortings by multiple participants, would inputting a
> hierarchy skew the results?
> 
> e.
> 
-- 
Donna Maurer
Maadmob Interaction Design

e: donna at maadmob.net
work: 	http://maadmob.com.au/
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