[Sigia-l] Website Research Budget

Dan Linsky danl at davidandgoliath.com
Thu Sep 15 13:04:45 EDT 2005


Can anyone recommend a standard percentage or beginning amount of a
website budget to be spent on consumer research?

When doling out the total project budget to each of the different
buckets - creative, IT, etc., I would rather start with an amount to
give to research rather than simply use what's left over.

Thanks -
Dan Linsky






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