[Sigia-l] IA for CEOs

[Peter Morville]

Folks in the IA community may be interested in John Hagel's review (of
Ambient Findability) which begins:

"Information architecture - the words themselves are enough to cause the
eyes of most executives to glaze over. It's abstract, likely to be
complicated and expensive and unlikely to produce near-term revenue, much
less profit, impact. "Ambient Findability" - these words won't help the
average executive much either. Even my Microsoft Word application doesn't
like findability - it keeps suggesting that I change it to fundability
(there's a certain perverse logic here because, as I will suggest below,
findability will lead to fundability)."

Here's my perspective with a link to the full review:

http://www.findability.org/archives/000066.php

Cheers!


Peter Morville
President, Semantic Studios
http://semanticstudios.com
http://findability.org