[Sigia-l] data on how requiring registration affects site usage?

[Klein Info Design]

Hi

I’m advising a client against requiring users to create accounts simply to
sign up for email alerts. 

 
I’ve discussed the benefit of building up a trusted relationship before
putting up a bar to entry. I’m recommending they let users simply provide
email address and subscribe to an e-alert; invite them to create an account
but don’t require it.

 
Client wants quantifiable data on drop-off in usage if accounts are
required. I’d appreciate pointers to any data. Best thing I’ve found so far
in a search of the archives and google Web search is a 1999 Nielsen Alert
Box 

 
http://www.useit.com/alertbox/990711.html?GRAB_ID=2588500\&HOST_ID=2\&PAGE_I
D=195\&HIWORD=REGISTRATION%20REGISTRANT%20REGISTRATIONS%20
 

I’m on the digest. Please reply to me directly. Thanks - Kathleen


Kathleen Klein
Klein Info Design LLC
www.kleininfodesign.com
206-781-2615
 
 


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