[Sigia-l] Re: Design(ers) [was: is bad design a choice?]

[Listera]

Manu Sharma:

> That's an external factor and completely independent of the "end-to-end design
> process" you refer to. "The iPod phenomenon" would have turned into "the iPod
> fad" within six months had the market not been so big.

That's precisely the point. The iPod is not a gadget as most of its
competitors/pundits perceive it. It's a solution/system/experience. It's at
once a digital music player and a digital content distribution network; the
blade to the iTMS razor; a digital photo-album as well as the front-end to a
mobile computing platform, etc. We have just scratched the surface.

Now, any design aspect of the iPod/iTunes/iTMS system has to consider the
slowly unveiling broader market proposition. The circular interface and the
nested menu selection paradigm has to handle not just music, but audiobooks,
podcasts, documents, etc. The UI has to work on a tiny or a large iPod, but
equally well on Front Row today and perhaps set-top box like items driving
60" displays tomorrow. Its storage, I/O, decoding prowess, battery life, etc
now have to be considered with a view towards multiple, broader markets.

This doesn't happen "unintentionally" at Apple; it's specifically DESIGNED.

I think what Wall Street sees in AAPL is the slow, deliberate and carefully
thought-out design strategy as a digital distribution network with a huge
growth potential in all sorts of markets.

What I am referring to is this DESIGN STRATEGY.

---- 
Ziya

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