[Sigia-l] Marketing vs. design

[Jared M. Spool]

At 02:31 AM 11/19/2005, Listera wrote:
><http://www.michaelrobertson.com/archive.php?minute_id=195>
>
>Leaving aside the brazenly parasitic nature of this enterprise, do you feel
>open source software is not properly "marketed" or not properly designed?

Having never observed anyone using the open source equivalents, I can't 
speak to their design.

As for their marketing, I'm not sure putting another brand moniker on them 
will help. If Compare'x' is going to work, it will need to create it's own 
reputation and positive associations, just like any brand. Whether the 
people who use those brands will know or care it's open source is still to 
be seen.

I am curious why you think this is more parasitic than Red Hat or any of 
the other open source vendors? I thought the entire idea of the open source 
movement was to push value into the support and packaging space. (At least, 
that's what I keep hearing Tim O'Reilly tell me.)

Jared


Jared M. Spool, Founding Principal, User Interface Engineering
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