[Sigia-l] Card sorting? Why?

[Justin Morelli]

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>>What am I missing here?

>Nothing.  You got it all.  The alternative, of course, is to get the design
>input data from surveys, card sorts, focus groups, subject matter experts,
>etc.; then develop potential architectures; then test with actual users,
>then repeat as necessary 'til done.
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To build upon this point, when dealing with multiple clients each in their
own particular business market, it is unlikely that that we could be content
experts in each of those markets.  Card sorting is another tool to help us
understand the terminology and structure in a particular market as it
relates to that market's customers or users.

Thanks,
Justin

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