[Sigia-l] merits of bullets (was Smackdown: Edward Tufte vs. DonNorman)

Lada Gorlenko lada at acm.org
Tue May 31 18:56:22 EDT 2005


L> Even more difficult than writing bullets is writing headlines. In an
L> RSS-world, for example, you live and die by the headline and the
L> one-sentence description. So it's a *layered* presentation, shorter/more
L> distilled parts lead into longer/more detailed pieces.

Exactly. Distillation and layers are not exclusive to text, the same
principle applies to graphics and other media. You can have a very
distilled and yet a perfectly meaningful "headline chart" that will
tell the essence of your discovery. You can have a story of someone's
life told through a single black&white photograph. You can have a
formula to represent a law of nature. You can have a drop that will
speak of an ocean. Imagination does not always need stretching, much
more often it simply needs clarity. And clarity couldn't care less
about a tool, really.

Lada




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