[Sigia-l] Philly ACM Event, 6/13, 7-9pm, Speaker, Mona Patel of HFI!

[Kyle Pero]

Apologies for cross-posting


PhiCHI, the Philadelphia region's chapter of the ACM SIGCHI, is hosting an event
that is open to anyone interested in attending.

When: Monday, June 13; 7-9pm

Where: University of Pennsylvania – Levine Hall 101 - Wu & Chen Auditorium
3330 Walnut Street (between 33rd & 34th St.), Philadelphia, PA
Campus map: http://www.facilities.upenn.edu/mapsBldgs/view_map.php3?id=407

Registration Fee: FREE! (RSVP required. See below*)

Speaker: Mona Patel**, Executive Director at Human Factors International, Inc.

Presentation: Navigating Past "No" Negotiating Your Usability Testing Results

Mona will discuss how to negotiate the acceptance of your usability solution
with audiences as diverse as marketing, development, business, and even legal
departments. Through this interactive presentation, attendees will see examples
of formats for delivering usability results and learn negotiation techniques
that are proven to increase your power in a decision setting.

You know the story all too well. You conducted an expert review or usability
test, but can’t seem to get the acceptance and budget to get your
recommendations implemented. Mona Patel, an Executive Director at Human Factors
International, Inc., will discuss how to negotiate the acceptance of your
usability solution with audiences as diverse as marketing, development,
business, and even legal departments.

Mona will show examples of formats for delivering usability results and present
textbook negotiation techniques that are proven to increase your power in a
decision setting. She will relate actual situations where these techniques made
the difference in the acceptance of a user-centered solution. For example, a
legal department in one company designed a site that forced users through four
pages of legal text before getting to the core content. Why did that usability
person fail to get changes implemented that would have had obvious benefits for
their users? Mona will share insights into how and why this happens with all too
much frequency, and through an interactive presentation, you'll learn how to
negotiation can lead to a more optimal solution.

**Mona Patel’s Bio:
Mona Patel has been a usability practitioner since 1999, working in a
variety of industries and organizations. At Human Factors International, she
is responsible for managing client relationships and technical requirements
on multiple large-scale consulting projects. Mona designs user interface
structures, conducts usability testing, and leads design standards projects
for major business and government organizations. As one of HFI's Executive
Directors, Mona helps clients understand, implement and manage usability
initiatives within their organizations.

Mona currently leads a Standards and Institutionalization project for the
National Institute for Neurological Disorders and Stroke (NINDS) Intranet
and Internet sites. Additional clients include: Capital Blue Cross, where
she is providing recommendations to improve the firm's web presence; and
Citigroup where she is supporting user experience improvements to a variety
of customer-facing web sites. Mona is a frequent presenter at various
conferences and professional meetings throughout the country. She is one of
HFI's most requested and highly rated instructors for both the Practical
Usability Testing and User-Centered Analysis courses.

Mona graduated from Tufts University in Human Factors and Ergonomics and
received her Masters in Communication from Boston University. She is an
active member of the New York City Usability Professionals Association
(NYCUPA).


*RSVP Info:
You must RSVP to attend, as we have limited space. Send RSVPs to Kyle Pero,
kylepero at usableinterface.com. You will receive an email confirmation once
your name has been added to the list of attendees.

Interested in joining PhiCHI?  http://groups.yahoo.com/group/phillychi/join

--
Kyle Pero
Information Architect/Usability Analyst
http://www.usableinterface.com
H: 215-587-9055
C: 267-241-4786