[Sigia-l] URLs for campaigns/promotions

[Heather Johnson]

I imagine that one goal of the campaign will be to build the client's
brand. In which case, I think the URL www.client.com/<campaign> makes
the most sense.

Heather Johnson


-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Patrick Grizzard
Sent: Monday, May 09, 2005 12:44 PM
To: sigia-l at asis.org
Subject: [Sigia-l] URLs for campaigns/promotions

Posting this on behalf of a colleague:

Has anyone seen any recent research on URL strategy for campaigns and/or
promotios? The client's question is should they promote campaign URLs as
www.client.com/<campaign> or should the URLs be branded with the
campaign (such as www.campaignname.com) and then redirect to a campaign
site's actual home at www.client.com/<campaign>. Any advice, suggestions
appreciated. Thanks,

------------------------
Patrick Grizzard