[Sigia-l] The FLIPP method

Dariane Hunt dariane at eyearchitect.com
Wed Mar 2 09:04:20 EST 2005


David Cox came across the work I did for Edward Tufte and contacted me to
let me know about a visual method he developed while at Proctor & Gamble
which is now freely available to all as a public service:
http://www.flipp-explainers.org  I took a look and found it to be very
interesting (refreshingly simple), and applicable to the field of IA and
wanted to share it with this list (with his permission.)  I'd be curious to
hear any feedback as to whether or not anyone finds this relevant to their
work.

Here is an excerpt from his message:

>You will appreciate more than most readers the property of the method 
>in which patterns of connection  form a framework of user logic where 
>the framework has as its parts no symbols, words, icons, or 
>formula-forms.  This makes the rules for reading the framework so 
>obvious that different languages can be substituted in the unchanged 
>framework.  This is important because we found that a filled framework 
>can replace about 90% of the pages in a regular text set of 
>instructions and be far clearer as well.
>
>This is demonstrated at  http://www.flipp-explainers.org   Neither P&G nor
>I have a financial interest in the method.  My interest is simply in 
>publicizing the method.  I believe it will be important in complex 
>fields like health care;  social security;  homeland defense;  
>business;  education;  government;  science;  IT; and AI.

Best,
Dariane Hunt
EyeArchitect
http://www.eyearchitect.com
dariane at eyearchitect.com





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