[Sigia-l] Beginner to SEO

[Patrick Neeman]

There's also a frequent misconception that I see with the idea of SEO  
that I've run into a few times with clients. They feel that if their  
site is search engine friendly that it's going to translate into  
extra sales. One client with a previous company had taken the time to  
rewrite the whole site so it was optimized, but when finished, the  
site was so unusable (and boring) that while some traffic increased a  
bit, the conversion rate for return customers and leads for their  
clients was so low that the SEO actually had a negative impact on the  
business. We redesigned the site with the user in mind, and magically  
leads increased 400 percent. Funny how that works.

Agreed with tim -- I've found that when I was involved in a project  
where we took the time to make the content interesting, and structure  
the page logically, the search engines will index the pages very well.

P@


On Jun 23, 2005, at 7:44 AM, Timothy Boyd wrote:

> I deal with people on a daily basis who are under the impression that
> sprinkling magic SEO dust on their site will get them more pageviews,
> build their brand, create more conversions, etc. This impression,
> sadly, appears to be rather widespread. As such, it seems worth
> repeating here what I say over and over again to said people:
>
> 1. Create meaningful content.
> 2. Mark it up properly.
> 3. Use appropriate metadata.
>
> Blammo! Your site is now "Search Engine Optimized."
>
> -tim.
>
> --
> Tim Boyd
> dyobmit at gmail.com
> http://www.dyobmit.com