[Sigia-l] Beginner to SEO

[Gray, Laurie]

My point of view used to be that SEO was one of those necessary evils. After
attending the Search Engine Strategies conference in Chicago in December
(brrrr), I came away with the renewed belief that good site design (read:
content is king) gets you the big bang for your buck in the world of SEO. If
you have designed pages and sites for a good user experience, you're halfway
there.

Ian, I'd also recommend Danny Sullivan's Search Engine Watch site - full of
great resources, and Frederick Marckini's book on SEO.

Laurie

-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf
Of Stew Dean
Sent: Thursday, June 23, 2005 9:32 AM
To: Ian McFarlan; sigia-l at asis.org
Subject: Re: [Sigia-l] Beginner to SEO

Hi Ian,

I have to say I feel uneasy that the world of SEO has to even exist. 
Retrofitting a site to be search engine friendly is a much more difficult 
than building a site and CMS that is search engine friendly.

In my view if a sites where built, coded and tagged correctly there would 
be no need for the world of SEO.

Having said that this is a good map to show how the paid and free search 
engines relate to each other:

http://www.omegadm.co.uk/relationship-chart.htm

Stewart Dean
User Experience Consultant

At 20:34 22/06/2005, Ian McFarlan wrote:
>Hi,
>
>I've been a 'silent member' of this list for quite sometime now. I am
>just starting to jump into the world of SEO and was wondering what
>good reads are available out there for someone who is just starting.
>Any help is most appreciated - Thanks.
>
>Ian McFarlan
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