[Sigia-l] "Strategy by Design"

[Listera]

"In order to do a better job of developing, communicating, and pursuing a
strategy, [Tim Brown] the head of Ideo [a leading product design company]
says, you need to learn to think like a designer. Here's his five-point plan
for how to make the leap."

<http://www.fastcompany.com/magazine/95/design-strategy.html>

"It all comes back to the fact that in order to really raise innovation
productivity within organizations, at the strategic level and everywhere
else, you have to increase the amount of design thinking inside
organizations. Doing so helps you get to clarity faster, helps your
organization understand where you're taking it, helps you figure out whether
you're on the right track, and enables you to adapt quickly to change."

Ziya
Nullius in Verba