[Sigia-l] Lynch Mob Wanted: Flight Booking Interface Behaviour

[Listera]

Andrew:

> I can't believe that such poor usability exists in this day and age.

It's abysmal isn't it! In our household, somebody other than me ends up
making reservations, because nobody wants to see me to go off on this.

However, a few years ago a seasoned developer from the Boston area who
worked at what was then a startup focused on improving this stuff had told
me that the backend gyrations one has to go through to efficiently aggregate
multi-source data was unbelievably burdensome. We were talking because they
needed a UI/UX architect who could grok the backend technical limitations
fairly deeply. I never felt that I could get a chance to make a difference
given the apparent limitations. There were other commercial reasons why this
integration/aggregation was difficult as well. I think what this industry
needs is another Steve Jobs to cut through all the nonsense, business
models, data access hurdles, etc., to create the iTMS of travel/hospitality
industry. 

Ziya
Nullius in Verba