[Sigia-l] Images in HTML newsletters

[Sam Spicer]

Well, not sure what the business is, but if there is some incentive you can
give?
Eg, "If you don't see all the images load, please load them to receive a coupon"

Very rough, but I think you get the incentive idea.
Make it worth while and compelling for the user to engage, then you get your
measurement. The trick is that it has to be in such a way as to not trip spam
filters.

Good luck!

Sam

Quoting "Welie, Martijn van" <martijn.van.welie at satama.com>:

> Hi,
>
> We're having an internal debate about how to deal with images in HTML
> newsletters.
> Most newsletters that I personally receive fetch the images from the server.
> The email only contains the HTML.
>
> However, with most new email clients such as Outlook2003 and Thunderbird,
> the images are not automatically loaded. Therefore the HTML is rendered
> without images and looks crappy. Users get a message that some images have
> not been loaded but I wonder how many people actually see it and choose to
> download the images.
>
> So alternatively, we could embed all the images in the email message so that
> we know for sure that the newsletter looks decent for all people. Our client
> is of course very worried about the looks of the newsletter.
>
> But if you want to do some measurements regarding the opening of email, you
> need to embed an image that must be loaded from a server, otherwise you
> cannot measure.
>
> So is the ideal option to pack all images in the mail itself except for the
> one that is used for measurements?
> The side-effect of this is that people with the new email clients will see a
> goodlooking newsletter but they will not load the measurement image unless
> they actively click on the 'download images' message....and see nothing
> change...;-)
>
> Does anybody similar experiences?
>
> Regards,
>
> Martijn
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Sam Spicer
e: sammy at gwaereth.org
c: (773) 680-7707