[Sigia-l] Images in HTML newsletters

Anjali Arora, NYU aa917 at nyu.edu
Wed Jun 1 08:43:37 EDT 2005


I faced a similar dilemma this morning, as I debated about ways to make my
cover letter for jobs stand out. I know this cover letter has to stand out
among the flood of emails the recruiter gets every day.
One of the options was a rich, HTML format, but I quickly rejected that,
based in large part on my own experience as a hiring manager: I was not at
all amused to receive fancily- clad cover letters with not much to
distinguish the actual professional work experience of the candidate ( much
like what Eric talks about: content over form).

So I have now settled on a crisp, hopefully effective text cover letter that
focuses only on the pertinent, & one that is dependent on basic styles such
as bold.

A related question:
If this letter/newsletter is in HTML format, can the receiver see it every
time after the first download; I mean if they are now connected to the
internet, can they still view the contents? Are there any issues with this?

-anjali
---------------------------------------------------------------------
Anjali Arora,
Interactive Telecommunications Program,
Tisch School of the Arts, New York University
aa917 at nyu.edu
http://www.artbrush.net/
Blog: http://www.artbrush.net/blog/




----- Original Message -----
From: "Eric Reiss" <elr at e-reiss.com>
To: <martijn.van.welie at satama.com>; <Sigia-l at asis.org>
Sent: Wednesday, June 01, 2005 8:33 AM
Subject: RE: [Sigia-l] Images in HTML newsletters


> Martin wrote:
>
> So alternatively, we could embed all the images in the email message
> so that we know for sure that the newsletter looks decent for all
> people. Our client is of course very worried about the looks of the
> newsletter.
>
> I write:
> There are a surprisingly large number of people and organizations
> that have mail services that filter out embedded images - either
> because of a firewall or the configuration of the service itself.
>
> Hence, unless you drop the images and make your newsletters strictly
> text, you can never be sure what folks are seeing.
>
> My own service is one of these. It's always incredibly irritating
> when key contact information is in graphic form, and thus invisible
> to me. Also, file size is still an issue in many countries where
> broadband services are either expensive or simply not available.
>
> May I suggest an increased emphasis on content rather than form?
>
> Cheers,
> Eric
>
> e-reiss & associates
> copenhagen, denmark
> www.e-reiss.com
>
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