[Sigia-l] Pharma websites: the importance of a caregiver link onthe homepage

[stephanie hornung]

This is a question I've come across a few times when dealing with
customers, since they often think of their information by who is going to
use it.  Are they customers?  Stakeholders? People in the community?
Possible customers?  But I've never found this approach by user type to be
very useful since the visitors to the site don't necessarily put
themselves in the same categories that you do.  As you said, a drug user
and a care giver might be looking for the same information -- therefore
they have the same task.  that's how the info should be organized.  yes,
you should support the different types of info for each user type, but you
want to support tasks, not just who they are.

But, since I'm not that familiar with the type of info you're dealing
with, I'm curious...  is there different information a care giver might
want as opposed to the person taking the drug?  Or a family member?  Or
someone thinking of taking a drug?

Good luck!
Stephanie

Mary Tung said:
> Hi,
>
> I am currently working on a drug website, and I'm wondering if there's
> any studies / opinions on the importance of having a "information for
> caregivers" link on the homepage.
>
> We decided not to put such a link on that homepage, but we need to
> make a complying reason why. The reason I gave is that most visitors
> to the site, whether they are the user or the caregiver, would want to
> research the product, hence they would be more incline to click on the
> product information first, and then information for caregivers.
>
> Please give me your thoughts on this, and any studies done on the
> usefulness of information for caregivers.
>
> --
> Mary T.
>
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