[Sigia-l] From Research to IA

[Donna Fritzsche]

Hi Dan,
Persona are a very powerful means of translating this information.
They are well-document in Alan Cooper's book About Face 2.0.  I would 
advise that you take this step seriously and put some time into it. 
They can be very powerful and enduring.  I also advise that  some 
people on your team (not necessarily you!) might need to be reminded 
that each piece of information from your research is just that  - a 
piece of information.  It does not dictate a final design - it just 
informs the design process and decisions that will be made.

Good Luck,

Donna


At 1:43 PM -0600 1/3/05, Dan Linsky wrote:
>I am fortunate enough to be working on a project that has the
>appropriate time and budget for necessary research before building a
>large-scale website.  The research plan includes online surveys, mail
>surveys, phone interviews, contextual inquiry, competitive analysis,
>internal proprietary data and usability testing.
>
>Now that I have all of this raw research data, I am having trouble
>translating research findings into functional requirements.  Can anyone
>suggest resources, charts/graphs, documents or other means of outlining
>this to the company and client?
>
>Any help is greatly appreciated -
>Dan Linsky
>
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