[Sigia-l] Putting the "Graphic" back with "Designer" (was:the lesser importance of home pages)

[Listera]

Christopher Fahey:

> By dropping "graphic", and repositioning themselves as a professional
> association for "design"...

...they've asserted leadership and foresight.

Hopefully, they are saying that Design is holistic and can't be corseted
into self-limiting titles.

Where does "graphic" design stop and "interface" design begin? Where does
"interface" design stop and "interaction" design begin? Where does
"interaction" design stop and "experience" design begin? And so on.

Problems in real life do not conveniently segment themselves into neatly
designated compartments. Clients don't look for disjointed partial
deliverables, they want solutions. Once you see Design as problem solving,
with many facets as opposed to specific deliverables, roles/titles fall into
place naturally.

> but "designer" without a qualifier is not a real job or profession

By artificially narrowing one's focus to solve ever smaller problems,
professionals can specialize themselves out of a job, as well as the ability
to make a significant difference.

Here, AIGA appears to have taken a leadership position. They are not only
concerned about the current market (and silly job reqs) but about the future
of Design, its ability to shape solutions for services, products and
experiences in a strategic and leadership position.

Dave Heller:

> I think it is tied to the whole innovation = design thing.

I don't know what AIGA thinks on this, but innovation is not necessary for
(good)) design. 

----
Ziya

"Innovate as a last resort."