[Sigia-l] Jared Spool's article on galleries

[Mike.Steckel at SEMATECH.Org]

Olly,

I wanted to respond to something you said:

"if you define a set of 'simple phones' then the other phones are by
implication 'complex phones', and that's not a message you want to
give."

I agree with you -- but this is why you need to take control of the
language here. "Simple" might well describe someone who is just looking
for the basics. The next level of complexity would need to be labeled
based on an entirely different line of thinking. I chose "Connected"
(admittedly, not so great) because I thought that if I was looking for a
phone with wi-fi, bluetooth, or something like that, that would sound
better to me than "simple." People make a choice after comparing all
available options. In other words, they will compare these two choices
and decide which is closer to what they want out of their phone. If the
choices are "Simple" or "Connected" you lessen the impact of the
"Complex" reference and reinforce what the person is looking for. 

-- Mike Steckel