[Sigia-l] Jared Spool's article on galleries

[Drop, Daniel SIK]

Olly Wright states:

- So what is the primary driver for phone purchase? It is how the  
phone looks. Essentially, the great majority of users will make an  
initial selection based on appearance and then delve further into the  
phone, trying to get a feel for its overall complexity / cost rather  
than zeroing in on individual features. This applies as much to  
offline (typically in a store) as online.

And

- we're very open to suggestions for improvements


If a user may have a number of phones that meet his appearance criteria, to
prevent pogosticking, have a comparison feature from the gallery where the
user selects a few models and brings up a side-by-side comparison.  The
comparison list would start with the most important features that allow the
user to understand the phones' complexities and costs.    


		Daniel R. Drop
		Programs Information Architect
		Sikorsky Aircraft
		(p.) +1-203-386-6855