[Sigia-l] Free lunch...and drinks too

Dave Heller dheller at gmail.com
Tue Dec 20 23:14:03 EST 2005


Ziya,
You started this by referencing the following:

<< British Design Innovation reports that an average advertising agency spends
over $67,000 a year on free pitches, equivalent to four months by one person
each year. After potential clients see the on-spec pitches, over a quarter
of the projects aren¹t even awarded to pitching agencies at all. Paid-for
pitches, on the other hand, results in a much greater chance of winning the
job.>>

It is talking about ad agencies and never once said anything about
project based work ... people started talking about project-based
work, and I went back to the origianl statement and noticed that it
was talking specifically about ad agencies which I know DON'T bid on
proejcts.

Not sure what the "stop right there thing is about"?

-- dave

On 12/20/05, Listera <listera at rcn.com> wrote:
> Dave Heller:
> > When you respond to an RFP (whatever they call it in your world), the
> > ad world is not pitching a project.
>
> So stop right there and don't confuse the two.
>
> ----
> Ziya
>
> "Innovate as a last resort."
>
>
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--
David Heller
E: dheller (at) gmail (dot) com
W: www (dot) synapticburn (dot) com




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