[Sigia-l] Free lunch...and drinks too

[Listera]

Lada Gorlenko:

> Economical reasons aside, this is not necessarily a good idea.

It's a horrible idea.

What's typically absurd is that advertisers don't quite grok the fact having
established a free-pitch regime they all pay for it as a "freebie tax" which
institutionalizes mediocrity.

Ad agencies are organized to generate X number of pitches to garner Y number
of project wins in a year. They set aside a considerable amount of time,
money, staff, and other resources to keep their "pitch count" at a
profitable and sustainable level. That's the general business model. Who
pays for this business model/tax? Of course, the advertisers! In the form of
higher service prices and commissions. The "pain"' is spread. A perception
of risk aversion is obtained. Everyone's happy.

----
Ziya

"Innovate as a last resort."