[Sigia-l] Not All Innovations Are Equal?

[Listera]

Pradyot Rai:

> In fact, I would say all those big American firms which relied heavily
> on marketing for global dominance should embrace innovation as the
> first step. 

Easy now. :-) You can innovate in marketing too. The canonical example:
Friends and family, MCI.

In a former lifetime, when I was marketing counsel to one of the largest
Japanese electronics companies, they used to be in awe of American
marketing/advertising/merchandising companies. Having recognized their
superiority, they'd always defer to what New York said, even when that
caused consternation in Tokyo.

----
Ziya

"Innovate as a last resort."