[Sigia-l] Not All Innovations Are Equal?

Listera listera at rcn.com
Tue Dec 6 18:14:58 EST 2005


Taylor, Brett:

> I could see though that business strategys could hold innovation back.

Certainly. 

But sometimes for entirely legitimate reasons. And with entirely beneficial
results.

Apple, for example, could have "innovated" a whole bunch of things
(TabletPC, DVR, MediaCenter, Spoken Interface, Game Box, etc) but didn't
find a legitimate business strategy for them, at the time. As Steve Jobs
reminds us all the time, one of the crucial factors in Apple's resurgence
has been the ability to say, "No, we could do that product, but we won't."

> Business Strategies aren't always willing to take the risk that
> innovation needs for it to move forward.

True. Bu that's a double edged sword. Innovation takes risk, but so can
business strategy. In fact, a strategy could be risky simply because it
eschews risk by not innovating.

In the end, strategy and innovation are intimately intertwined. It's when
one separates them comes trouble.

----
Ziya

"Innovate as a last resort."





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