[Sigia-l] Not All Innovations Are Equal?

[Pradyot Rai]

If you believed, innovation is avoidable, read this --

"Companies that develop their capability for strategic innovation
early in life delight investors with sustained growth and surprise
competitors by changing the rules of the game. Most companies,
however, are satisfied with their existing business models until they
hit the growth wall and performance begins to suffer noticeably.
Eventually, strategic innovation becomes a matter of life and death.
After all, the same forces that create opportunities for breakthrough
growth—nonlinear change in the economic environment—can also shake the
foundations of an industry. In such an unpredictable environment, all
glory is fleeting."

More at -- http://hbswk.hbs.edu/item.jhtml?id=5123&t=strategy&iss=y

I sure many will say, that they changed the definition of innovation :-)
But beyond semantics, please suggest why would you recomend to
innovate as a last resort.

Thanks,
Prady