[Sigia-l] Personas vs. Audience Analysis

[Listera]

Dan Saffer:

> Imagine if Google or Ebay had  a set of personas that were defined by
> personality types.

Advertising industry, often targeting an audience larger than Google's, does
in fact imagine personality types, whose patterns for
adoption/consumption/loyalty/empathy/emulation/etc are paramount.

It turns out, separating who somebody is from what they do is a devilish
pursuit. :-)

---- 
Ziya

Best Practices,
For when you've run out of your own ideas and context.