[Sigia-l] software for persona design

[Todd Warfel]

On Aug 29, 2005, at 2:54 PM, Lada Gorlenko wrote:

> In my social scientist's days, I used NUDIST (also spelled as NUD*IST)
> software for processing large sets of qualitative ethnographic data,
> spdecifically when applying grounded theory methodology.

Interesting story about that application.

I was attending a talk given by a researcher at Cornell who presented  
some work he had done for one of the major airlines. At the time, the  
application was called NUDIST, it's since been changed to NVIVO.  
Anyway, he had a heck of a time getting approval to purchase a  
license for the software. He got an okay by his project contact. But  
when that person's boss saw a PO for NUDIST, it was halted. He had to  
explain what it was. Then he gave the okay and it went on up the  
chain. And then his boss halted it - same thing all over again.

It took something like three or four of these stop-and-gos before  
they could actually purchase the license.

Cheers!

Todd R. Warfel
Partner, Design & Usability Specialist
Messagefirst | making products & services easier to use
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