[Sigia-l] first to market VS first to market right

Lada Gorlenko lada at acm.org
Mon Aug 29 15:42:39 EDT 2005


Harvard Business School's newsletter of this week mulls over
successes and failures of Apple's strategy of first vs. first-right.

Behind Apple's Strategy: Be Second to Market

Apple Computer's recent domination of the digital music environment
provides a surprising example of the disadvantages of being first to
market. The innovative computer company that has become a leading
force in the music space appears to have built a core strength around
figuring out how to succeed at being a deliberate and very smart
second (or even third) to market.

See full text at http://snipurl.com/hari

Lada




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