IA and Marketing Sneezers (was Re: [Sigia-l] Site registration

[Andrew Boyd]

Donna Timara wrote:

>Look at the recent mantras that folks on Internet are playing –
>subscription based valuation increases company's financial worth.
>Intangible assets are the biggest assets of publishing industry and
>latest mantra dictates you to grab as many subscribers as you can.
>
>  
>
Hi Donna,

the second half of that last sentance, with all due respect, is where 
they have screwed up. It is not number of clicks (remember that?) or 
number of subscribers, it is the number of lifelong customers X the 
amount they spend that is paying the bills for those companies who will 
still be in business next year. Ziya's example (craigslist.org) is a 
perfect one - people aren't stupid, they aren't units, they are people, 
and targeted service pays off big for those companies with the foresight 
to implement it. Scattergun advertising and banners are dead, dead, dead.

Cheers, Andrew