IA and Marketing Sneezers (was Re: [Sigia-l] Site registration

[Listera]

Andrew Boyd:

> "If a system design is related to direct marketing of a product or
> products, then marketing support for that product or products needs to
> be part of the design".

Whether it's an idea, service or a product, for profit or otherwise, design
is always about selling. To the extent that marketing support (or tech
support, for that matter) is part of selling, it's by definition part of
design.
 
> People sneer at marketing and marketroids, but if you are an "innie",

Hey, what about us "outies"? :-) Every presentation I make to management
when recommending design approaches includes a significant discussion of
what that particular organization can capably afford in terms of
tech/marketing/training/maintenance/etc support once the product is out the
door. As an "outie" marketing dept is almost always my ally,
training/documentation is often not.

Ziya
Nullius in Verba