[Sigia-l] It's all about sex

[Boniface Lau]

> From: Listera
>
>  http://www.glam.ac.uk/news/releases/003056.php

GLAM> In almost every case women preferred those sites designed by
GLAM> women and men showed a preference for those created by men. 

The study looked at personal websites - a form of personal expression.
Thus it is not surprising that male prefers male's personal expression
and female prefers female's personal expression.


>
> Significant or another crackpot 'science' project? 

I found the following shocking:

GLAM> Explained Gloria, "The beauty and angling industries have very
GLAM> polarised markets. You might expect the differing natures of
GLAM> these markets to produce different kinds of websites, but in
GLAM> fact our study shows that they are remarkably similar. They are
GLAM> both modelled on the male aesthetic." 
GLAM>
GLAM> While expectedly 77% of angling websites are designed by men,
GLAM> more surprisingly 78% of the female orientated beauty websites
GLAM> were also drawn up by men.  

The "surprise" in the above paragraph has some serious implication. It
implies that a website targeted to a certain gender should be designed
by people of that gender. Seeing that coming from an educational
institution (an university) is dumbfounding. After all, a properly
educated designer should be able to design website for whatever
gender.


Boniface