[Sigia-l] IA with Flash sites

Fred Beecher fbeecher at gmail.com
Fri Aug 5 09:26:48 EDT 2005


On 8/4/05, Anthony Hempell <anthony.hempell at blastradius.com> wrote:
> I've worked on a few projects like this and I find it's my job to try
> and keep the creative team centered on a key concept or idea and not add
> too many elements to the mix.
> 
> Try not to be another cook -- be the taster.  Try suggesting creative
> subtractions.
> 
> There will be those who will always say that doing the typical workflow
> of user scenarios / tasks / profiles / activities / use cases , etc.
> blah blah blah will always work regardless of the project type -- they
> haven't worked on these kinds of projects.  Pull the typical
> IA/usability stance and you risk alienating the other team members.
> Yes, you can try to stick to generally accepted UE or UX practices, but
> even then sometimes the fun is in breaking the rules.
> 
> Essentially the team is creating a marketing-based work of art. Use your
> role to ask questions, challenge their assumptions, but also enjoy the
> fun of working on something that is non-linear and (hopefully) fun.
> 
> I wouldn't know how to start with 'best practices', in my experience
> projects like this require you to rethink and try new ways of working
> and documentation to fit the project.
> 
> Anthony
> 
> 
> 
> 
> -----Original Message-----
> From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
> Behalf Of lee sachs
> Sent: Thursday, August 04, 2005 11:59 AM
> To: sigia-l at asis.org
> Subject: [Sigia-l] IA with Flash sites
> 
> Gang -
> 
> I'm working on a very creative, experiential pure Flash site.  The site
> is
> for a major brand and very high profile, supported with a large media
> campaign. So its not entirely about getting lost in an interface, but
> there's
> a lot very wild ideas being cooked up.  I've worked on IA over 10 years
> (before it was even called IA), but I've never encountered a project
> like
> this.  The creative team keeps dreaming up amazing ideas and I keep
> running
> over to document what they just cooked up, occasionally reminding them
> when
> something is just too out there.
> 
> I'm curious about anyone's direct experience as IA on this kind of
> project.
> I definitely have a role and we're working together, but it's *so*
> different
> from transactional, complex applications capturing data, functions, etc.
> I
> wonder if there's any best practices out there.
> 
> Let me know...would love to hear.  Thanks!
> 
> -lee
> 
> 
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