[Sigia-l] IA with Flash sites

Anthony Hempell anthony.hempell at blastradius.com
Thu Aug 4 15:24:15 EDT 2005


I've worked on a few projects like this and I find it's my job to try
and keep the creative team centered on a key concept or idea and not add
too many elements to the mix.

Try not to be another cook -- be the taster.  Try suggesting creative
subtractions.

There will be those who will always say that doing the typical workflow
of user scenarios / tasks / profiles / activities / use cases , etc.
blah blah blah will always work regardless of the project type -- they
haven't worked on these kinds of projects.  Pull the typical
IA/usability stance and you risk alienating the other team members.
Yes, you can try to stick to generally accepted UE or UX practices, but
even then sometimes the fun is in breaking the rules.

Essentially the team is creating a marketing-based work of art. Use your
role to ask questions, challenge their assumptions, but also enjoy the
fun of working on something that is non-linear and (hopefully) fun.

I wouldn't know how to start with 'best practices', in my experience
projects like this require you to rethink and try new ways of working
and documentation to fit the project.

Anthony




-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of lee sachs
Sent: Thursday, August 04, 2005 11:59 AM
To: sigia-l at asis.org
Subject: [Sigia-l] IA with Flash sites

Gang - 

I'm working on a very creative, experiential pure Flash site.  The site
is
for a major brand and very high profile, supported with a large media
campaign. So its not entirely about getting lost in an interface, but
there's
a lot very wild ideas being cooked up.  I've worked on IA over 10 years
(before it was even called IA), but I've never encountered a project
like
this.  The creative team keeps dreaming up amazing ideas and I keep
running
over to document what they just cooked up, occasionally reminding them
when
something is just too out there.  

I'm curious about anyone's direct experience as IA on this kind of
project. 
I definitely have a role and we're working together, but it's *so*
different
from transactional, complex applications capturing data, functions, etc.
I
wonder if there's any best practices out there.  

Let me know...would love to hear.  Thanks!

-lee


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