[Sigia-l] 1 > 3?

[Thomas Vander Wal]

It works insanely well.  I fully stopped the "options" approach about
four years ago, mostly out of lack of resources.  It works so much
better to build one and do some quick tests on that one and iterate.

In the late '80s I worked with a print desinger as a contractor who
only did one approach at with full explaination of why that design
approach was the one to go with.  She was also very flexible with her
work to get to a final solution.  We would usually test with people
from our target audience on task responses (would you take action, did
this raise awareness, does this have credibility, etc.) and would use
these to iterate.

I worked for a firm about six years ago that would offer three design
approaches if the client required it.  They had one standard template
for one of the responses that all clients got, which should get an
immediate no and the second were true alternate ideas, with the third
being the best candidate. Another place I had used as a contractor
about the same time, did something similar with their standard
throw-away template being very showing and active (animated graphics
and other annoyances) and talked that approach down knowing many other
firms would be pitching that as their best approach. They did this to
educate the potential client toward good usable design and to weed out
clients they did not want.

All the best,
Thomas

On 4/21/05, Listera <listera at rcn.com> wrote:
> I often preach about this. Does this work for you?
> 
> <http://www.garrettdimon.com/archives/one-idea-is-better-than-three>
> 
> Ziya
> Nullius in Verba
> 
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