[Sigia-l] Value of web sites

[Jan Knight]

Hi:
As I work only on the periphery of IA and web site design, I'd like to ask if anyone has any great articles or resources they suggest that make the case for the general subject of "how a well designed web site can improve business, make more sales, provide great professional visibility to an entity, etc."

There is a situation where some members of a professional association believe they don't need a web site and see no value in it, let alone a well designed one. Then there are ohers who believe a well design web site could help promote their association as well as help feed potential clients to the individual members businesses.  This latter group is basically looking for some hard data - or any data/evidence - to sway the non believers.

I've done a little preliminary research but believe that most of the people on this list have had some point had to support/prove this also and may have something more pertinent.

Keep in mind - I'm looking for pretty general information - nothing too detailed or it will dilute the point.

Any input would be appreciated.
Thanks so much.
Jan
 

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Jan Knight, MA
Senior Research Specialist
Learning Technologies Center
Computer Center (CCIT) Rm 337
1077 N. Highland Avenue
University of Arizona
Tucson, AZ 85721

Ph: 520-626-7761
Fax: 520-626-8220
mailto: jknight at u.arizona.edu
http://www.ltc.arizona.edu