[Sigia-l] Alternative Focus Group Methods

[Livia Labate]

> Personally, I find that focus groups are often used inappropriately. It's
> the one major consumer research technique taught to Marketing students, 
> and
> thus it's the hammer to anything resembling a nail.

Ditto.

I don't know what is the purpose of your focus groups, but here is some 
great alternative thinking: Listening Labs. 
http://www.goodexperience.com/blog/archives/2003_10.php#000021

-LL