[Sigia-l] RE: Cluster analysis is dead - was Jakob wrong? (Try MDS)

[Peter Merholz]

Multidimensional scaling was the subject of a recent Malcolm Gladwell 
piece on packaged foods.

http://www.gladwell.com/2004/2004_09_06_a_ketchup.html

I just wrote about it on my site, w/r/t to cluster analysis and card 
sorting:
http://www.peterme.com/archives/000402.html

--peter
> Indeed, cluster analysis - with its assumptions and applications - 
> falls
> somewhat short in it's direct applicability to analyzing results of 
> card
> sort research.  In fact, multidimensional scaling may be a more precise
> technique.