[Sigia-l] What the eye sees....

[Michael Fry]

A few years ago, Michael Bernard of the Software Usability Research Laboratory published several 
articles on the topic of where users *expect* to find certain page elements (for whatever that's 
worth). They're online at http://psychology.wichita.edu/surl/ in the "Usability News" newsletter.

mf

Adrian Price wrote:
> Hi,
> 
> I've recently had some discussions about where on a web page things
> should be placed. That is, if some elements are more important than
> others, how should one draw attention to them.  The common wisdom seems
> to be that attention starts at the "top" and works "downwards". I would
> say that it depends on the shape of the page and how the eye perceives
> the page/screen. I.e. that the interplay of all elements on the
> page/screen influence where the eye focuses first and last. 
> 
> If so, this can only be tested empirically, but until then are there
> any heuristics which can guide the placing of elements on a web page? 
> 
> Regards
> Adrian
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-- 
Michael Fry
Government Documents & Maps Librarian
University of Maryland Libraries