[Sigia-l] What the eye sees....

[Adrian Price]

Hi,

I've recently had some discussions about where on a web page things
should be placed. That is, if some elements are more important than
others, how should one draw attention to them.  The common wisdom seems
to be that attention starts at the "top" and works "downwards". I would
say that it depends on the shape of the page and how the eye perceives
the page/screen. I.e. that the interplay of all elements on the
page/screen influence where the eye focuses first and last. 

If so, this can only be tested empirically, but until then are there
any heuristics which can guide the placing of elements on a web page? 

Regards
Adrian