[Sigia-l] Personalization in enterprise IA project

[Chris Ricci]

Piet,

In support of Peter's comments, I think it's fair to assume that
you'll learn more, and gain greater leverage for future initiatives,
by effectively personalizing for a small number of segments (groups). 
If you try to personalize across too many segments, particularly if
there isn't enough content, you may end up with several "watered-down"
versions of your site/portal/intranet.

It sounds like you're already dealing with different ways of
segmenting your audience (department, location..).  I'd suggest that
you also keep in mind segments that bridge organizational hierarchy
and geography.  For example, in many organizations there is a natural
employee "lifecycle" that may yield good results when attempting to
personalize both content and applications; new-hire, new-manager,
pre-retirement, etc.  New-hires may have very different needs from the
intranet/portal than everyone else....  Retirees, on the other hand,
may have an interest in pension, investment or retirement options.

Probably didn't do much to answer your questions either ... but I
figured I'd toss that in.

Chris


On Sun, 28 Nov 2004 00:45:05 +0100, Peter Van Dijck
<peter at poorbuthappy.com> wrote:
> 
> > At which point (granularity) group personalization should be
> > implemented? (With "Group personalization" i mean personalization for
> > employees of a business unit etc.)
> 
> I don't have an answer for at which point. But: at a job I worked where
> we made many enterprise portals, we had Marty's law, which had to do
> with the granularity of personalization. Marty was the head techie. We'd
> always have discussions with clients about how granular personalization
> had to be, and the discussions would go into a lot of detail, ending up
> with dozens to hundreds of levels of personalization.
> 
> Marty's law says that, on an enterprise portal, you always start talking
> about really detailed personalization, but you end up with only a few
> categories in the end. I've seen it in action a few times.
> 
> Didn't answer your question, but I thought I'd share that.
> 
> Cheers,
> Peter
> 
> 
> 
> 
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