[Sigia-l] Microsoft's intranet and personality typing

[William Denton]

Stephen Abram (president of the Canadian Library Association, and a VP at
Sirsi) gave an interesting talk last night here in Toronto on working with
decision-makers.  He talked a bit about personality types, and how that
influences how people look for information and how they interpret and use
it.

One thing really caught my attention: he said that Microsoft is in its
fifth revision of its intranet and what a user sees is based on the user's
personality type.  Apparently people are typed and the results are used to
generate how the screens look and what sorts of results are given to
searches.  Does anyone know more about this?  It's a fascinating idea,
both for how it works and all the privacy issues it raises.


Bill
-- 
William Denton : Toronto, Canada : http://www.miskatonic.org/ : Caveat lector.